{"id":977,"date":"2025-03-16T22:27:29","date_gmt":"2025-03-16T21:27:29","guid":{"rendered":"https:\/\/revolvia.ai\/?p=977"},"modified":"2025-03-16T22:27:30","modified_gmt":"2025-03-16T21:27:30","slug":"le-in-housing-phenomene-montant","status":"publish","type":"post","link":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/","title":{"rendered":"Le In Housing : ph\u00e9nom\u00e8ne montant"},"content":{"rendered":"\n

Le paysage publicitaire aux \u00c9tats-Unis a connu une \u00e9volution importante entre 2019 et 2024. D\u2019apr\u00e8s les donn\u00e9es d\u2019eMarketer<\/a>, pr\u00e8s d\u2019un tiers des investissements publicitaires sont d\u00e9sormais r\u00e9alis\u00e9s sans agence, soit une augmentation de 300 % en cinq ans. Les grands groupes de communication notamment en ont p\u00e2ti, enregistrant une baisse de leur part de march\u00e9 de 15 points. C’est le \u00ab\u00a0boom\u00a0\u00bb du In Housing. Ces chiffres r\u00e9v\u00e8lent un bouleversement profond de la cha\u00eene de valeur publicitaire, port\u00e9 par l\u2019essor des plateformes technologiques, l\u2019automatisation croissante, la qu\u00eate d\u2019efficience des annonceurs et une certaine d\u00e9fiance \u00e0 l’\u00e9gard des agences.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mais cette \u00e9volution ne signifie pas la fin des agences. Elle signe plut\u00f4t la n\u00e9cessit\u00e9 d\u2019un nouveau contrat de confiance et de cr\u00e9ation de valeur entre les marques et leurs partenaires marketing pour contrer cette tendance au In Housing.<\/p>\n\n\n\n

Une r\u00e9organisation de l\u2019\u00e9cosyst\u00e8me publicitaire sous l\u2019impulsion de la technologie et de l\u2019IA<\/strong><\/p>\n\n\n\n

L\u2019essor des plateformes publicitaires g\u00e9r\u00e9es en \u00ab\u00a0self service\u00a0\u00bb (Google, Meta, Amazon, TikTok, etc.) permet aux marques d\u2019acc\u00e9der directement \u00e0 des audiences ultra-cibl\u00e9es, avec des outils d\u2019automatisation toujours plus avanc\u00e9s. Gr\u00e2ce \u00e0 l\u2019intelligence artificielle, ces plateformes facilitent la gestion des campagnes, optimisent en temps r\u00e9el les budgets et am\u00e9liorent le ciblage des consommateurs, ce qui a permis\/favoris\u00e9 le mouvement d’internalisation des achats m\u00e9dias ou In Housing.<\/p>\n\n\n\n

Ce mouvement d\u2019internalisation des achats m\u00e9dias s\u2019explique par plusieurs facteurs :<\/p>\n\n\n\n

\u2022 L\u2019autonomisation des annonceurs : Les grandes marques investissent dans des \u00e9quipes internes sp\u00e9cialis\u00e9es capables de g\u00e9rer directement leurs campagnes publicitaires via des plateformes en self-service.<\/p>\n\n\n\n

\u2022 Une recherche d\u2019efficience budg\u00e9taire : Certaines entreprises voient dans l\u2019internalisation un moyen de r\u00e9duire les co\u00fbts li\u00e9s aux interm\u00e9diaires et aux frais d\u2019agence.<\/p>\n\n\n\n

\u2022 Le contr\u00f4le accru des investissements : Des annonceurs majeurs, tels que Procter & Gamble, pr\u00e9f\u00e8rent reprendre la main sur leurs achats m\u00e9dias pour garantir une transparence totale et une meilleure ma\u00eetrise de leur strat\u00e9gie publicitaire.<\/p>\n\n\n\n

Toutefois, ce mod\u00e8le n\u2019est pas exempt de d\u00e9fis. La gestion en interne des campagnes r\u00e9clame une expertise pointue en data, analytics et IA, une veille technologique constante et une capacit\u00e9 d\u2019optimisation rapide qui ne sont pas toujours \u00e0 la port\u00e9e des marques.<\/p>\n\n\n\n

Vers une red\u00e9finition des r\u00f4les des agences de communication<\/strong><\/p>\n\n\n\n

Si les agences sont bouscul\u00e9es par ces mutations, elles ne sont pas condamn\u00e9es \u00e0 dispara\u00eetre. Mais pour continuer \u00e0 jouer un r\u00f4le cl\u00e9, elles doivent \u00e9voluer et repenser leur proposition de valeur. Quelques pistes majeures se dessinent :<\/p>\n\n\n\n

1. De l\u2019achat m\u00e9dia \u00e0 la strat\u00e9gie int\u00e9gr\u00e9e<\/p>\n\n\n\n

Les agences ne peuvent plus se limiter \u00e0 l\u2019achat d\u2019espace. Pour survivre et prosp\u00e9rer, elles doivent se repositionner sur la conseil strat\u00e9gique, la cr\u00e9ativit\u00e9, la data intelligence et l\u2019exp\u00e9rience utilisateur. L\u2019efficacit\u00e9 d\u2019une campagne ne repose plus uniquement sur un bon ciblage m\u00e9dia, mais sur la qualit\u00e9 de l\u2019exp\u00e9rience que vit le consommateur avec la marque.<\/p>\n\n\n\n

2. L\u2019IA et la data comme leviers de diff\u00e9renciation<\/p>\n\n\n\n

L\u2019IA va in\u00e9vitablement transformer les m\u00e9tiers des agences, notamment dans l\u2019optimisation des campagnes, l\u2019analyse des donn\u00e9es et la personnalisation des contenus. Les agences capables de proposer des solutions alliant cr\u00e9ativit\u00e9 et science des donn\u00e9es auront une longueur d\u2019avance.<\/p>\n\n\n\n

3. Un r\u00f4le de chef d\u2019orchestre<\/p>\n\n\n\n

Face \u00e0 la complexification des \u00e9cosyst\u00e8mes publicitaires, les marques ont besoin de partenaires capables de naviguer entre les diff\u00e9rentes plateformes, d\u2019orchestrer des campagnes omnicanales et d\u2019assurer une vision holistique de leur strat\u00e9gie marketing. Les agences peuvent endosser ce r\u00f4le de catalyseur d\u2019efficacit\u00e9, en aidant les annonceurs \u00e0 tirer le meilleur parti de chaque levier.<\/p>\n\n\n\n

Un nouvel \u00e9quilibre \u00e0 trouver entre marques, plateformes et agences<\/p>\n\n\n\n

Ce bouleversement du paysage publicitaire ne signe pas la fin des agences, mais une transformation profonde de leur mission. Nous assistons \u00e0 une redistribution des cartes entre les marques, qui veulent plus de contr\u00f4le, les plateformes technologiques, qui offrent des solutions ultra-performantes, et les agences, qui doivent r\u00e9inventer leur mod\u00e8le.<\/p>\n\n\n\n

Le d\u00e9fi des agences est clair : ne plus \u00eatre de simples interm\u00e9diaires, mais devenir des cr\u00e9ateurs de valeur indispensables aux marques. Celles qui sauront int\u00e9grer les nouveaux paradigmes du digital, de la data\/IA et de l\u2019exp\u00e9rience client seront celles qui prosp\u00e9reront demain.<\/p>\n\n\n\n

Loin d\u2019un simple d\u00e9clin, l\u2019industrie publicitaire est en train de vivre une r\u00e9volution, o\u00f9 la diff\u00e9renciation se fera plus sur l\u2019intelligence, la cr\u00e9ativit\u00e9 et la capacit\u00e9 \u00e0 g\u00e9n\u00e9rer de l\u2019impact business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le paysage publicitaire aux \u00c9tats-Unis a connu une \u00e9volution importante entre 2019 et 2024. D\u2019apr\u00e8s les donn\u00e9es d\u2019eMarketer, pr\u00e8s d\u2019un tiers des […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"\nLe In Housing : ph\u00e9nom\u00e8ne montant - Revolvia<\/title>\n<meta name=\"description\" content=\"30 % des investissements se font sans agence. le ph\u00e9nom\u00e8ne du In Housing cro\u00eet et comment les marques s'adaptent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le In Housing : ph\u00e9nom\u00e8ne montant - Revolvia\" \/>\n<meta property=\"og:description\" content=\"30 % des investissements se font sans agence. le ph\u00e9nom\u00e8ne du In Housing cro\u00eet et comment les marques s'adaptent\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/\" \/>\n<meta property=\"og:site_name\" content=\"Revolvia\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-16T21:27:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-16T21:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"544\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillaume\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillaume\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/\"},\"author\":{\"name\":\"Guillaume\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/person\\\/7711f0dbdaf1a23217589fdc33ed1eaf\"},\"headline\":\"Le In Housing : ph\u00e9nom\u00e8ne montant\",\"datePublished\":\"2025-03-16T21:27:29+00:00\",\"dateModified\":\"2025-03-16T21:27:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/\"},\"wordCount\":817,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/\",\"name\":\"Le In Housing : ph\u00e9nom\u00e8ne montant - Revolvia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg\",\"datePublished\":\"2025-03-16T21:27:29+00:00\",\"dateModified\":\"2025-03-16T21:27:30+00:00\",\"description\":\"30 % des investissements se font sans agence. le ph\u00e9nom\u00e8ne du In Housing cro\u00eet et comment les marques s'adaptent\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg\",\"contentUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg\",\"width\":544,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/16\\\/le-in-housing-phenomene-montant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/revolvia.ai\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le In Housing : ph\u00e9nom\u00e8ne montant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#website\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/\",\"name\":\"Revolvia\",\"description\":\"Agence Intelligente\",\"publisher\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/revolvia.ai\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#organization\",\"name\":\"Revolvia\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo_Denim.png\",\"contentUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo_Denim.png\",\"width\":7563,\"height\":2363,\"caption\":\"Revolvia\"},\"image\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/iarevolvia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/person\\\/7711f0dbdaf1a23217589fdc33ed1eaf\",\"name\":\"Guillaume\",\"sameAs\":[\"https:\\\/\\\/revolvia.ai\"],\"url\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/author\\\/guillaume\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le In Housing : ph\u00e9nom\u00e8ne montant - Revolvia","description":"30 % des investissements se font sans agence. le ph\u00e9nom\u00e8ne du In Housing cro\u00eet et comment les marques s'adaptent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/","og_locale":"fr_FR","og_type":"article","og_title":"Le In Housing : ph\u00e9nom\u00e8ne montant - Revolvia","og_description":"30 % des investissements se font sans agence. le ph\u00e9nom\u00e8ne du In Housing cro\u00eet et comment les marques s'adaptent","og_url":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/","og_site_name":"Revolvia","article_published_time":"2025-03-16T21:27:29+00:00","article_modified_time":"2025-03-16T21:27:30+00:00","og_image":[{"width":544,"height":640,"url":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg","type":"image\/jpeg"}],"author":"Guillaume","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Guillaume","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#article","isPartOf":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/"},"author":{"name":"Guillaume","@id":"https:\/\/revolvia.ai\/#\/schema\/person\/7711f0dbdaf1a23217589fdc33ed1eaf"},"headline":"Le In Housing : ph\u00e9nom\u00e8ne montant","datePublished":"2025-03-16T21:27:29+00:00","dateModified":"2025-03-16T21:27:30+00:00","mainEntityOfPage":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/"},"wordCount":817,"commentCount":0,"publisher":{"@id":"https:\/\/revolvia.ai\/#organization"},"image":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#primaryimage"},"thumbnailUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/","url":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/","name":"Le In Housing : ph\u00e9nom\u00e8ne montant - Revolvia","isPartOf":{"@id":"https:\/\/revolvia.ai\/#website"},"primaryImageOfPage":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#primaryimage"},"image":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#primaryimage"},"thumbnailUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg","datePublished":"2025-03-16T21:27:29+00:00","dateModified":"2025-03-16T21:27:30+00:00","description":"30 % des investissements se font sans agence. le ph\u00e9nom\u00e8ne du In Housing cro\u00eet et comment les marques s'adaptent","breadcrumb":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#primaryimage","url":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg","contentUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/Capture-decran-.-2025-03-16-a-22.22.42.jpeg","width":544,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/16\/le-in-housing-phenomene-montant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/revolvia.ai\/"},{"@type":"ListItem","position":2,"name":"Le In Housing : ph\u00e9nom\u00e8ne montant"}]},{"@type":"WebSite","@id":"https:\/\/revolvia.ai\/#website","url":"https:\/\/revolvia.ai\/","name":"Revolvia","description":"Agence Intelligente","publisher":{"@id":"https:\/\/revolvia.ai\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/revolvia.ai\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/revolvia.ai\/#organization","name":"Revolvia","url":"https:\/\/revolvia.ai\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/revolvia.ai\/#\/schema\/logo\/image\/","url":"https:\/\/revolvia.ai\/wp-content\/uploads\/2024\/10\/Logo_Denim.png","contentUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2024\/10\/Logo_Denim.png","width":7563,"height":2363,"caption":"Revolvia"},"image":{"@id":"https:\/\/revolvia.ai\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/iarevolvia\/"]},{"@type":"Person","@id":"https:\/\/revolvia.ai\/#\/schema\/person\/7711f0dbdaf1a23217589fdc33ed1eaf","name":"Guillaume","sameAs":["https:\/\/revolvia.ai"],"url":"https:\/\/revolvia.ai\/index.php\/author\/guillaume\/"}]}},"_links":{"self":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts\/977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":1,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"predecessor-version":[{"id":979,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts\/977\/revisions\/979"}],"wp:attachment":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}