{"id":960,"date":"2025-03-14T07:51:38","date_gmt":"2025-03-14T06:51:38","guid":{"rendered":"https:\/\/revolvia.ai\/?p=960"},"modified":"2025-03-14T07:55:13","modified_gmt":"2025-03-14T06:55:13","slug":"social-commerce-la-nouvelle-frontiere","status":"publish","type":"post","link":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/","title":{"rendered":"Social commerce : la nouvelle fronti\u00e8re"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le social commerce explose et red\u00e9finit en profondeur la cha\u00eene marketing. Ce ph\u00e9nom\u00e8ne, d\u00e9j\u00e0 largement adopt\u00e9 en Chine avec TikTok en t\u00eate de file, transforme les plateformes sociales en v\u00e9ritables points de vente, bien au-del\u00e0 de leur r\u00f4le initial d\u2019engagement. Aux \u00c9tats-Unis, 100 millions d\u2019Am\u00e9ricains ach\u00e8tent sur des plateformes comme TikTok, Instagram et Facebook, et plus de 20 % d\u2019entre eux r\u00e9alisent au moins un achat par mois. D\u2019ici 2026, ce march\u00e9 p\u00e8sera 100 milliards de dollars aux \u00c9tats-Unis. C\u2019est ce que nous dit ce rapport&nbsp;: <a href=\"https:\/\/www.emarketer.com\/content\/us-social-commerce-forecast-2024\">US Social Commerce 2024<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"828\" height=\"896\" src=\"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg\" alt=\"\" class=\"wp-image-964\" srcset=\"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg 828w, https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1-277x300.jpg 277w, https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1-768x831.jpg 768w, https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1-601x650.jpg 601w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un changement significatif pour les marques<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019essor du social commerce impose de faire \u00e9voluer les strat\u00e9gies marketing, en int\u00e9grant le parcours d\u2019achat au sein m\u00eame des plateformes sociales. Ce changement, tout comme la transformation d\u2019Amazon en un acteur marketing de premier plan, bouscule les mod\u00e8les traditionnels et exige des adaptations rapides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les trois principales \u00e9volutions que les entreprises doivent anticiper :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Strat\u00e9gies Full Funnel : de l\u2019engagement \u00e0 la conversion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques ne peuvent plus se contenter d\u2019une approche segment\u00e9e entre notori\u00e9t\u00e9, engagement et conversion. Le social commerce impose une gestion compl\u00e8te du funnel marketing, o\u00f9 chaque interaction sur une plateforme sociale peut mener directement \u00e0 une transaction. La viralit\u00e9 du contenu joue ici un r\u00f4le cl\u00e9 : les influenceurs et les communaut\u00e9s ne se contentent plus de recommander un produit, ils le vendent. TikTok Shop et Instagram Checkout illustrent parfaitement cette nouvelle r\u00e9alit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Le Marketing comme moteur de croissance<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette int\u00e9gration du commerce dans les plateformes sociales renforce encore davantage l\u2019importance du marketing comme levier de croissance business. Plus que jamais, le marketing doit \u00eatre \u00e9valu\u00e9 \u00e0 l\u2019aune des r\u00e9sultats commerciaux, en combinant objectifs court et moyen terme. Ce changement de paradigme transforme \u00e9galement les organisations : le cloisonnement entre marketing et commerce doit s\u2019estomper, au profit d\u2019une approche unifi\u00e9e o\u00f9 l\u2019exp\u00e9rience client est optimis\u00e9e du premier contact \u00e0 l\u2019achat final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Marketing Mix Modeling (MMM) : un cockpit de pilotage incontournable<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des budgets marketing de plus en plus fragment\u00e9s entre plusieurs plateformes (TikTok, Meta, Google, Amazon\u2026), les entreprises doivent repenser leur approche de la mesure de la performance. Les MMM (Marketing Mix Modeling) deviennent un must-have, \u00e0 condition d\u2019\u00eatre plus granulaires, plus accessibles et exploitables quasi en temps r\u00e9el. L\u2019enjeu ? D\u00e9passer les walled gardens des plateformes pour obtenir une vision holistique et pilotable de l\u2019impact des actions marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le Social Commerce n\u2019est pas une option, c\u2019est un imp\u00e9ratif<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ph\u00e9nom\u00e8ne ne se limite pas aux pure players du digital. Il red\u00e9finit la relation entre les marques et les consommateurs, en int\u00e9grant les logiques d\u2019exp\u00e9rience, d\u2019engagement et de transaction dans un m\u00eame espace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les entreprises, la question n\u2019est plus de savoir si elles doivent int\u00e9grer le social commerce, mais plut\u00f4t comment elles vont s\u2019y adapter pour en tirer pleinement parti. La cl\u00e9 du succ\u00e8s r\u00e9side dans une approche int\u00e9gr\u00e9e, o\u00f9 le marketing et le commerce fusionnent pour devenir les moteurs conjoints de la performance et de la croissance. Pr\u00eat \u00e0 transformer votre strat\u00e9gie marketing face \u00e0 cette r\u00e9volution ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le social commerce explose et red\u00e9finit en profondeur la cha\u00eene marketing. Ce ph\u00e9nom\u00e8ne, d\u00e9j\u00e0 largement adopt\u00e9 en Chine avec TikTok en t\u00eate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-960","post","type-post","status-publish","format-standard","hentry","category-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social commerce : la nouvelle fronti\u00e8re - Revolvia<\/title>\n<meta name=\"description\" content=\"Le social commerce r\u00e9volutionne le marketing en raccourcissant le parcours consommateur sur des plateformes comme TikTok et Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social commerce : la nouvelle fronti\u00e8re - Revolvia\" \/>\n<meta property=\"og:description\" content=\"Le social commerce r\u00e9volutionne le marketing en raccourcissant le parcours consommateur sur des plateformes comme TikTok et Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/\" \/>\n<meta property=\"og:site_name\" content=\"Revolvia\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T06:51:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T06:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"828\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillaume\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillaume\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/\"},\"author\":{\"name\":\"Guillaume\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/person\\\/7711f0dbdaf1a23217589fdc33ed1eaf\"},\"headline\":\"Social commerce : la nouvelle fronti\u00e8re\",\"datePublished\":\"2025-03-14T06:51:38+00:00\",\"dateModified\":\"2025-03-14T06:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/\"},\"wordCount\":562,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/social-commerce-1.jpg\",\"articleSection\":[\"STRATEGIE\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/\",\"name\":\"Social commerce : la nouvelle fronti\u00e8re - Revolvia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/social-commerce-1.jpg\",\"datePublished\":\"2025-03-14T06:51:38+00:00\",\"dateModified\":\"2025-03-14T06:55:13+00:00\",\"description\":\"Le social commerce r\u00e9volutionne le marketing en raccourcissant le parcours consommateur sur des plateformes comme TikTok et Instagram.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/social-commerce-1.jpg\",\"contentUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/social-commerce-1.jpg\",\"width\":828,\"height\":896},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/2025\\\/03\\\/14\\\/social-commerce-la-nouvelle-frontiere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/revolvia.ai\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social commerce : la nouvelle fronti\u00e8re\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#website\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/\",\"name\":\"Revolvia\",\"description\":\"Agence Intelligente\",\"publisher\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/revolvia.ai\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#organization\",\"name\":\"Revolvia\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo_Denim.png\",\"contentUrl\":\"https:\\\/\\\/revolvia.ai\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo_Denim.png\",\"width\":7563,\"height\":2363,\"caption\":\"Revolvia\"},\"image\":{\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/iarevolvia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/revolvia.ai\\\/#\\\/schema\\\/person\\\/7711f0dbdaf1a23217589fdc33ed1eaf\",\"name\":\"Guillaume\",\"sameAs\":[\"https:\\\/\\\/revolvia.ai\"],\"url\":\"https:\\\/\\\/revolvia.ai\\\/index.php\\\/author\\\/guillaume\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social commerce : la nouvelle fronti\u00e8re - Revolvia","description":"Le social commerce r\u00e9volutionne le marketing en raccourcissant le parcours consommateur sur des plateformes comme TikTok et Instagram.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/","og_locale":"fr_FR","og_type":"article","og_title":"Social commerce : la nouvelle fronti\u00e8re - Revolvia","og_description":"Le social commerce r\u00e9volutionne le marketing en raccourcissant le parcours consommateur sur des plateformes comme TikTok et Instagram.","og_url":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/","og_site_name":"Revolvia","article_published_time":"2025-03-14T06:51:38+00:00","article_modified_time":"2025-03-14T06:55:13+00:00","og_image":[{"width":828,"height":896,"url":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg","type":"image\/jpeg"}],"author":"Guillaume","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Guillaume","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#article","isPartOf":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/"},"author":{"name":"Guillaume","@id":"https:\/\/revolvia.ai\/#\/schema\/person\/7711f0dbdaf1a23217589fdc33ed1eaf"},"headline":"Social commerce : la nouvelle fronti\u00e8re","datePublished":"2025-03-14T06:51:38+00:00","dateModified":"2025-03-14T06:55:13+00:00","mainEntityOfPage":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/"},"wordCount":562,"commentCount":0,"publisher":{"@id":"https:\/\/revolvia.ai\/#organization"},"image":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#primaryimage"},"thumbnailUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg","articleSection":["STRATEGIE"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/","url":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/","name":"Social commerce : la nouvelle fronti\u00e8re - Revolvia","isPartOf":{"@id":"https:\/\/revolvia.ai\/#website"},"primaryImageOfPage":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#primaryimage"},"image":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#primaryimage"},"thumbnailUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg","datePublished":"2025-03-14T06:51:38+00:00","dateModified":"2025-03-14T06:55:13+00:00","description":"Le social commerce r\u00e9volutionne le marketing en raccourcissant le parcours consommateur sur des plateformes comme TikTok et Instagram.","breadcrumb":{"@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#primaryimage","url":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg","contentUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2025\/03\/social-commerce-1.jpg","width":828,"height":896},{"@type":"BreadcrumbList","@id":"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/revolvia.ai\/"},{"@type":"ListItem","position":2,"name":"Social commerce : la nouvelle fronti\u00e8re"}]},{"@type":"WebSite","@id":"https:\/\/revolvia.ai\/#website","url":"https:\/\/revolvia.ai\/","name":"Revolvia","description":"Agence Intelligente","publisher":{"@id":"https:\/\/revolvia.ai\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/revolvia.ai\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/revolvia.ai\/#organization","name":"Revolvia","url":"https:\/\/revolvia.ai\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/revolvia.ai\/#\/schema\/logo\/image\/","url":"https:\/\/revolvia.ai\/wp-content\/uploads\/2024\/10\/Logo_Denim.png","contentUrl":"https:\/\/revolvia.ai\/wp-content\/uploads\/2024\/10\/Logo_Denim.png","width":7563,"height":2363,"caption":"Revolvia"},"image":{"@id":"https:\/\/revolvia.ai\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/iarevolvia\/"]},{"@type":"Person","@id":"https:\/\/revolvia.ai\/#\/schema\/person\/7711f0dbdaf1a23217589fdc33ed1eaf","name":"Guillaume","sameAs":["https:\/\/revolvia.ai"],"url":"https:\/\/revolvia.ai\/index.php\/author\/guillaume\/"}]}},"_links":{"self":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":3,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts\/960\/revisions"}],"predecessor-version":[{"id":965,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/posts\/960\/revisions\/965"}],"wp:attachment":[{"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/categories?post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revolvia.ai\/index.php\/wp-json\/wp\/v2\/tags?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}