{"id":1010,"date":"2025-03-29T20:56:29","date_gmt":"2025-03-29T19:56:29","guid":{"rendered":"https:\/\/revolvia.ai\/?p=1010"},"modified":"2025-03-29T20:57:40","modified_gmt":"2025-03-29T19:57:40","slug":"training-social-commerce-structurer-et-activer-un-sujet-essentiel","status":"publish","type":"post","link":"https:\/\/revolvia.ai\/index.php\/2025\/03\/29\/training-social-commerce-structurer-et-activer-un-sujet-essentiel\/","title":{"rendered":""},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Training Social Commerce :  structurer et activer un sujet essentiel<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le social commerce s\u2019impose comme un levier incontournable du marketing digital.<\/strong> Port\u00e9 par l\u2019essor de TikTok Shop et son arriv\u00e9e en France, Instagram Shopping et YouTube Shorts, il repr\u00e9sente d\u00e9j\u00e0 plus de <strong>700 milliards de dollars de chiffre d\u2019affaires dans le monde<\/strong> (voir<a href=\"https:\/\/comarketing-news.fr\/les-chiffres-du-social-commerce-dans-le-monde\/\"> Les chiffres du Social Commerce dans le monde<\/a>). Pourtant, rares sont les entreprises qui savent en faire un levier structur\u00e9, align\u00e9 sur leurs objectifs business, faute de training social commerce adapt\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u2019est pour r\u00e9pondre \u00e0 ce besoin que revolvia lance un training <\/strong>strat\u00e9gique et op\u00e9rationnel sur le sujet, sp\u00e9cifiquement con\u00e7u pour les <strong>\u00e9quipes marketing, e-commerce et brand des ETI et grands groupes<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi suivre un training sur le social commerce ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le social commerce bouleverse les codes traditionnels de l\u2019e-commerce et de la publicit\u00e9 digitale. C\u2019est <strong>\u00e0 la fois un canal de vente, un levier de notori\u00e9t\u00e9 et un vecteur d\u2019engagement communautaire<\/strong>. En int\u00e9grant les usages sociaux, les cr\u00e9ateurs de contenu et la vente directe, il impose une nouvelle approche, plus fluide, plus incarn\u00e9e, plus performante. Nous en avions parl\u00e9 dans cet article : <a href=\"https:\/\/revolvia.ai\/index.php\/2025\/03\/14\/social-commerce-la-nouvelle-frontiere\/\">Social commerce, la nouvelle fronti\u00e8re<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les directions marketing, cela suppose de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repenser les <strong>funnels d\u2019acquisition<\/strong>,<\/li>\n\n\n\n<li>Concevoir des <strong>contenus qui engagent et convertissent<\/strong>,<\/li>\n\n\n\n<li>Piloter <strong>efficacement la performance<\/strong> sur des plateformes aux logiques diff\u00e9rentes,<\/li>\n\n\n\n<li>S\u2019outiller avec les bons KPIs et outils,<\/li>\n\n\n\n<li>Et surtout, <strong>aligner ces activations avec les enjeux business r\u00e9els<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Un training social commerce con\u00e7u pour les d\u00e9cideurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectif : structurer, activer et piloter une strat\u00e9gie social commerce performante.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre programme s\u2019appuie sur les meilleures pratiques internationales, des cas concrets et une p\u00e9dagogie orient\u00e9e r\u00e9sultats. Il combine <strong>vision strat\u00e9gique<\/strong> et <strong>mise en \u0153uvre op\u00e9rationnelle<\/strong>, en tenant compte des contraintes internes des grandes organisations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que couvre le training :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Panorama des tendances cl\u00e9s et benchmarks sectoriels<\/strong><\/li>\n\n\n\n<li><strong>D\u00e9cryptage des plateformes<\/strong> : TikTok, Instagram, YouTube, Pinterest, etc.<\/li>\n\n\n\n<li><strong>Construction d\u2019un funnel social commerce<\/strong> coh\u00e9rent (awareness &gt; conversion &gt; fid\u00e9lisation)<\/li>\n\n\n\n<li><strong>Les contenus qui convertissent<\/strong> : formats, tonalit\u00e9, influence, UGC<\/li>\n\n\n\n<li><strong>Les bons outils et KPIs \u00e0 suivre<\/strong><\/li>\n\n\n\n<li><strong>Un atelier d\u2019audit express<\/strong> de votre strat\u00e9gie actuelle<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Format :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 journ\u00e9e compl\u00e8te ou 2 demi-journ\u00e9es<\/li>\n\n\n\n<li>En pr\u00e9sentiel ou en distanciel<\/li>\n\n\n\n<li>Jusqu\u2019\u00e0 12 participants<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche fid\u00e8le \u00e0 l\u2019ADN revolvia : strat\u00e9gique, concr\u00e8te, orient\u00e9e performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Revolvia accompagne les marques dans leur transformation marketing et digitale avec une obsession : <strong>cr\u00e9er de la valeur business \u00e0 court et moyen terme<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre m\u00e9thode : combiner vision strat\u00e9gique, ex\u00e9cution op\u00e9rationnelle et acc\u00e9l\u00e9ration par l\u2019IA. Ce training social commerce s\u2019inscrit dans cette logique, en <strong>apportant les cl\u00e9s d\u2019activation concr\u00e8tes<\/strong>, test\u00e9es sur le terrain, pour transformer ce nouveau canal en <strong>vecteur de croissance rentable<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Le social commerce n\u2019est plus une option, c\u2019est un levier de performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques qui r\u00e9ussissent aujourd\u2019hui sont celles qui savent activer les bons formats, sur les bonnes plateformes, avec les bons contenus. <strong>Ce training vous permet de prendre une longueur d\u2019avance<\/strong>, d\u2019optimiser vos investissements et de b\u00e2tir une strat\u00e9gie durable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Int\u00e9ress\u00e9(e) pour former vos \u00e9quipes au social commerce ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contactez Revolvia pour organiser un <strong>training personnalis\u00e9<\/strong> ou rejoindre une session inter-entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formation certifiable \u2013 \u00c9ligible au financement OPCO<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Besoin d\u2019un aper\u00e7u du contenu ? Envie d\u2019\u00e9valuer votre strat\u00e9gie actuelle avant de vous lancer ?<br><strong>\u00c9crivez-nous et \u00e9changeons ensemble.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Training Social Commerce : structurer et activer un sujet essentiel Le social commerce s\u2019impose comme un levier incontournable du marketing digital. Port\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1010","post","type-post","status-publish","format-standard","hentry","category-formations-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- Revolvia<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre training social commerce : 1 jour pour structurer, activer et piloter une strat\u00e9gie performante\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revolvia.ai\/index.php\/2025\/03\/29\/training-social-commerce-structurer-et-activer-un-sujet-essentiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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